Goals Change and That’s Ok

Biz Tip: Goals Change and That's Ok

Wow- can you believe August is almost over? Hell, 2014 is almost over! I started out this year with a lot of goals, and I bet you did too. As fall is just around the corner, I’m getting ready for some big changes, and putting off buying fall clothes or Halloween decor as long as I can. I’m looking forward to new clients, a new site launch (more to come on that very soon!) and a new home. Some of my beginning of the year goals have changed- but not for the wrong reasons.

Sometimes goals change, and sometimes that’s for the better. Tweet this

 

Over the winter I got like- really really into knitting. I started a knitting blog, with the intention of making sales on patterns that I created. It turned out I was pretty good at making patterns. So My goals were to offer free patterns, and video tutorials on my blog, get affiliate advertising sales from yarn companies, sell my patterns on my blog & on Etsy, and eventually create a pattern e-book.

The crazy part? All these goals- were just a side hustle to my (rapidly growing) design business. Pattern development, getting patterns tested, correcting said patterns, then photographing, editing said photos, advertising, listing, writing a blog, making & editing videos. A bit much? I thought so too. So I decided to take it easy on those ideas and focus more on my design. I knit now for peace of mind and relaxation when I have time. And I enjoy it more that way.

It’s good to have goals for a side hustle- but keep in mind that it’s just a side hustle and you need to have a life.  Tweet this

 

I easily get caught up in “the next big idea,” and fail to take into account those silly little  details like how there’s only 24 hours in a day. And like how sometimes, you need to shower, eat, and see friends & family. As a creative- I’m sure you can relate.  So I put my knitting needles down and put my fingers to work on my keyboard. Blogging, designing, improving my website, and promoting myself. I got clients, made sales, and took on a new project.

Through growing my network on Twitter, (you can follow me @eyesofstyleblog!) I made some great connections and friendships. I brainstormed a new project with a couple of friends, and then another goal came into play. That goal is what I’m working on right now. And yes- I’m being intentionally vague. I can’t tell you much- but I can say that building friendships, networks, and collaborations online is about to get a whole lot easier- and funner. Yes funner. It should be a word.

A little flex room for your goals is a vital part of the creative process. Tweet this

 

And that’s something I’m realizing as 2014 flies by. Making room for new goals is essential to my creative potential. I can’t wait to share more about this project with you soon, for more updates, follow me via email in the comments below, or facebook or twitter.

 

Grow Your Twitter Following in 1 Week

Grow your twitter following in 1 week!

Lately I’ve been actively growing my blog traffic through social media, by meeting new people, and making connections on Twitter. And it’s been so stupid simple, I can’t believe I avoided Twitter for this long. 

Have you guys heard of Twitter Chats? Oh man- they’ve really changed the way I communicate through social media. 

I’ve met so many cool ladies (maybe some of you!) and gained hundreds of new followers since I’ve started doing twitter chats! And I’ve only just begun. If you want to grow your blog following, and make some new friends, I’ve put together this list of my favorite Twitter chats to get you started!

#blisschat : Tomorrow! Aug. 21st 6pm PST

  • Hosted by: @mscharissamoore
  • Topic: Social media copy & how to get clients/customers from Twitter

#blogtrends : Mondays at 6pm PST

  • Hosted by @BlogTrends
  • Topics: Lifestyle, fashion, and beauty blogging

#fireworkpeople : Tuesdays at 6pm PST

  • Hosted by @Ashley Beaudin
  • Topics: Inspiration, Encouragement, Aspirations

#passionpunchchat : Wednesdays at 6pm PST (cancelled tonight, Aug. 20th)

  • Hosted by: @kaylischattner
  • Topics: Business, Marketing, Social Media


This list of chats should be enough to get you started for sure. I’ve grown my following, made friends, and even pen-pals. All through just joining twitter chats. All you have to do is sign in at the listed time of the chat, and use the hashtag. It’s a good idea to follow your chat hosts in case something changes, and so you can get updates on chat topics! The chat host then throws out questions for discussion, and you take it from there. You’d be surprised how far 140 characters can get you.

I really hope to see some of you in the upcoming chats I’ve listed here. And feel free to venture out on your own, see what other chats, friends, and followers await you!

Have any suggestions to add to this list? Leave them in the comments below and I will update it for us!

Your Kickass Brand Series 01

Kickass brand blog series. Learn how to make your brand kick ass!

 

I love branding. It’s like- my favorite thing. And I love business. I love talking about business. I really really want your business to thrive. I want you to succeed because I know that you have something great to offer the world that only you can offer. I write a lot about business, marketing, and blogging, but I realized that there was one- glaringly obvious thing missing. Branding! How can you run a successful biz if you don’t have your branding shit together? You can’t. So today I’m kicking off Your Kickass Brand series.

I plan to offer useful information backed up by real research (that’s right- I’m reading & researching scholarly journals, studies, and articles- and decoding them with my brain- for you.)

Maybe your blog or business has been going strong for a while, and you think you have a solid brand. Maybe you do. But maybe this series will help you step it up a notch, and that’s what I’m going for here. I want to see businesses and blogs everywhere step it up to a new level. Myself included.

In today’s world, anyone’s cat can start a blog or online business. So don’t expect to just set up a blog, take some photos of your products, and wow people. You’re better than that. Tweet this

 

I work online, and so naturally, I waste a lot of time online too. It just….takes a lot to wow me these days. I see a lot of internet all day. And your readers do too. It takes your words, your story, your photos, and your design elements all neatly packaged together in a way that’s so authentically you. Notice that I placed design at the end. Because most people think that great design = great branding. Not so.

Your brand is derived from who you are, who you want to be and who people perceive you to be.  –Entrepreneur.com  Tweet this

 

So what are some new ideas that you can use to make your brand stand out? For today, all I want you to do is:

Ask yourself: What is the first thing I want people to notice about my blog or business when they come to my website? (Please tell me you have a website! If not, I can help with that!) Then I want you to ask yourself- what do I want people to FEEL when they come to my website? Tweet this

 

Tell me in the comments below what you want people to think/feel about your brand?!