Moodboard: Rustic Glam

Shabby glam moodboard- love the hand lettering and rustic chic look of this branding! Shabby glam moodboard- love the hand lettering and rustic chic look of this branding!

I’m working with a client right now, who purchased my branding and website design package- full branding and blog design. I created this mood board in the beginning of our process, and just needed to share it! I love the dark and light, hand written details, and pops of color.

More to come next week as I finish up the branding and start on the web design! If you find that you’re brand needs a makeover, or you’re just starting out and want to consult with me, feel free to check out my design packages and contact me with any questions!

Your Kickass Brand Series 01

Kickass brand blog series. Learn how to make your brand kick ass!


I love branding. It’s like- my favorite thing. And I love business. I love talking about business. I really really want your business to thrive. I want you to succeed because I know that you have something great to offer the world that only you can offer. I write a lot about business, marketing, and blogging, but I realized that there was one- glaringly obvious thing missing. Branding! How can you run a successful biz if you don’t have your branding shit together? You can’t. So today I’m kicking off Your Kickass Brand series.

I plan to offer useful information backed up by real research (that’s right- I’m reading & researching scholarly journals, studies, and articles- and decoding them with my brain- for you.)

Maybe your blog or business has been going strong for a while, and you think you have a solid brand. Maybe you do. But maybe this series will help you step it up a notch, and that’s what I’m going for here. I want to see businesses and blogs everywhere step it up to a new level. Myself included.

In today’s world, anyone’s cat can start a blog or online business. So don’t expect to just set up a blog, take some photos of your products, and wow people. You’re better than that. Tweet this


I work online, and so naturally, I waste a lot of time online too. It just….takes a lot to wow me these days. I see a lot of internet all day. And your readers do too. It takes your words, your story, your photos, and your design elements all neatly packaged together in a way that’s so authentically you. Notice that I placed design at the end. Because most people think that great design = great branding. Not so.

Your brand is derived from who you are, who you want to be and who people perceive you to be.  –  Tweet this


So what are some new ideas that you can use to make your brand stand out? For today, all I want you to do is:

Ask yourself: What is the first thing I want people to notice about my blog or business when they come to my website? (Please tell me you have a website! If not, I can help with that!) Then I want you to ask yourself- what do I want people to FEEL when they come to my website? Tweet this


Tell me in the comments below what you want people to think/feel about your brand?!